Quoted in an article by reporter Koh Hongjoo in My Daily :
An official in advertisement at the Shinhan Finance Group told reason for casting BYJ, "Mr. BYJ showed stable acting ability and professional appearance as an actor in the drama 'TWSSG'. We judged that the thorough self-management as a public figure at ordinary times and dignified apperance match well with the image that the Shinhan Finance Group are pursuing."
Hehe, enough said, our man is regarded as a leader in his industry and is recognized for his sharp vision and integrity. If you are interested, you can check out the Shinhan Financial Group website here, it also has an English user interface.
A BIG welcome to the BIGGEST star in the fahion show :)
Hey Mr. MC, control yourself, ok? See how calm & cool our HRH is.
Incidentally, Lee Young Ae is also the current model with YJS, you can watch their TV CF in this site too. The background of LYA's CF is she and this MC guy in an award ceremony, could BYJ's CF be attending a fashion show with him this time?
Those lucky models, got our HRH's total attention @@
I guess even though BYJ and LYA haven't worked together for so long, yet they are each regarded as topnotched stars in their own rights. Remember they were both the Hallyu Expos Ambassadors in Jeju? Too bad LYA never showed up in the Expos. I so so so wish that they can collaborate on a project in the future. May I suggest to Shinhan, ever consider pairing up the handsome BYJ and beautiful LYA together? :)
Pictures and excerpts from Joanne in Quilt News